Walters Family Foundation

A Family Foundation makes its mark in Michigan.

Philanthropic
Web Development
Art Direction

The Walters Family Foundation was hatched by two generations of trustees whose goal is to impact the economic, cultural, educational, and environmental vitality of Detroit and Southeast Michigan. The Foundation engaged Good Done Daily to lead a strategic branding of the organization from the ground up. To help manifest a more clear and distinctive point of view, we developed a full suite of supporting materials that centered around a new brand mark, art directed photography, print matter, iconography, copywriting, and a fully responsive and user-friendly website.

 

Logo

 Full mark

Full mark

 Symbol

Symbol


Print Matter

 Business cards (backs)

Business cards (backs)

 Print matter (letterhead, envelopes, business cards)

Print matter (letterhead, envelopes, business cards)


Photography

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 All images by: Michelle & Chris Gerard

All images by: Michelle & Chris Gerard

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Website Design & Development

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 The website’s ‘Media’ section highlights PR & the Foundation’s storytelling

The website’s ‘Media’ section highlights PR & the Foundation’s storytelling

 The website scales responsively on smartphones & tablet devices

The website scales responsively on smartphones & tablet devices


Iconography


Style Guide